Leslie Chan Dotson

Leslie Dotson
Co-founder and CEO

Leslie Dotson is a designer, innovator, technology, and marketing executive with almost 30 years of experience. He is an award-winning product designer for the #1 selling backpacks and carrying cases in the world. He has an excellent track record in the worldwide consumer/OEM markets with such companies as Seiko, Epson, Simple Technology, Targus, SwissArmy/Wenger, HP, Dell, Lenovo, and Logitech. He has invented and/or developed over 500 products and won the Good Design award in 2007 and 2008 for the SwissGear Mouse design. In 2010 he won the Editor’s Choice award for the ChillCase. Les is co-founder of Swissdigital USA and also Head of Accessories Design for Ring.

Rob Steven Williams

Rob Steven Williams
Co-founder and President

Rob Steven Williams has almost 30 years of experience designing customer-focused marketing programs that balance art, science, psychology, technology, data, and storytelling. He has experience in brand management, design, technology, marketing, business development, team management, and execution of global marketing plans across organizations. He leads with a creative, strategic vision that is aligned with Swiss Precision’s short- and long-term goals.


Rob has proven experience within enterprise-level business development roles and can influence C-level clients and partners of complex international celebrities, influencers, connectors, partners, and businesses.


Rob has worked with many start-ups and major brands, including Nirve Sports, HP, Panasonic, Vans Warped Tour, Justin.tv (now twitch.tv), Sony Pictures, Shop.com, Havoc TV, Directv, WorldStarHipHop, Nestle, John Starks, Marco Fabian, Dwight Howard, Metta World Peace, and Akon.


At Swiss Precision, Rob is responsible for the day-to-day operations, management, and execution of global marketing plans across the organization. He leads with a creative, strategic vision that is aligned with the company’s short- and long-term KPI goals. He drives all marketing strategy and execution including branding, research, messaging, channel selection, in-store & digital experience, leads, e-commerce, and sales. Rob has excellent communication and presentation skills, an entrepreneurial and analytical mindset, and the ability to collaborate across complex value chains. He is a Co-Founder of PopTech Studio, and is Head of Marketing at Corelis Inc.