Manhattan Beach, CA March 15th, 2013 – Swiss Precision is excited to announce its official partnership with the American Basketball Association (ABA). The new Baller’s Bag is now the official bag of the ABA, a semi-professional basketball league founded in 1999.

The ABA, which often times develops players for the National Basketball Association (NBA), will proudly be sporting the new Baller’s Bag to every home and away game. The bag is the ideal travel bag designed for the tech savvy, amateur or professional athlete on-the-go. Convenience meets style, meets durability when describing the carrier. In a world where professionals are expected to uphold a clean suit and tie image enroute to a game that requires more casual gym wear, the Baller’s Bag provides the perfect answer to move from one event to the next with all necessities one place.

One of the highlights that separates the Baller’s Bag from other sports bags on the market is the ability to fit footwear up to size 22 inches in an outer pocket on each side of the bag. It also allows users to carry a laptop (15”-17”) or tablet in a separate padded pocket, or a change of clothes, as well as keys, phone and wallet in the additional slip pocket. Another key factor that differentiates it is the patented shape changing mini tote carrier for a basketball which can be concealed on the inside of the bag or clipped to the front. The tote can also adapt to support other sporting accessories including footballs, volleyballs, soccer balls and even boxing gloves or baseball mittens. Other features of the sports bag include duel water bottle mesh pockets, airflow back padding, and super comfort shoulder pads.

Available in a variety of designs representing sports teams, countries, and solid colors, there will be a bag to fit every individual’s unique fashion sense. The Baller’s Bag, ranges from $89.99 to $229.99. For more information, please visit or

About Swiss Precision

Swiss Precision was founded by Les Dotson and Rob Steven Williams. The duo has years of experience helping innovation come alive. They are designers, product and customer developers, and entrepreneurs at their cores with experience designing for the famous Swiss Gear/Wenger/Victorinox Bags and Luggage lines, as well as for other innovative brands and products including HP/Beats by Dre, Warner Bros. Records,,, Vans Warped Tour, Panasonic (Interactive TV), Lil John & The Eastside Boys, Three Tier Entertainment/Jalen Rose, Interscope Records, to name a few. The Swiss Precision brand stands for excellence in design, as products are created with a level of exactness and care, displaying an array of unique features. Their fresh product lines present a rare combination of integrity, innovation, and state- of- the- art look and feel. Learn more at and

About the American Basketball Association (ABA)

The ABA is headed up by Mr. Joe Newman. It all started with Dr. J and George Gervin and the famed Red White & Blue Ball

The ABA is the largest professional sports league in the U.S. When play begins the 2013-2014 season, the league will have over 100 teams. It is also the most diversified professional sports league ever with over 75% of its teams owned by African – Americans, Hispanics, Asians and Women.

The league provides opportunities for over 1000 players to play at the professional level and over 200 coaches to coach at the professional level. Learn more at